The Ministry of Economic Affairs' International Trade Administration and the Ministry of Transportation's Tourism Administration are collaborating once again to encourage international travelers attending MICE events in Taiwan to explore the country through its new Travel Incentive Program. This program was announced during the Sustainable MICE - Taking Strides Towards Net Zero Sharing Event on December 19. Starting in January 2024, the Program offers travel incentives of up to NT$2,000 per person per visit and a maximum of NT$500,000 per proposal. The goal is to boost the development of both MICE and tourism industries, thereby promoting economic growth.

The International Trade Administration focused on the promotion of sustainable MICE this year. Through various forms of guidance, optimization, and incentive measures, in collaboration with MICE industry professionals, concrete actions to reduce carbon emissions have been implemented, yielding considerable results. This year, a Carbon Emissions Calculator was introduced in a dedicated section on the MEET TAIWAN Green website, which enables industry participants to assess their carbon reduction capabilities. Furthermore, the International Trade Administration successfully obtained certifications for Conferences and Exhibitions, serving as review guidelines for the carbon footprints of MICE events. Commissioned by the International Trade Administration, TAITRA and the Industrial Technology Research Institute (ITRI) provided counseling services to 25 businesses, resulting in a reduction of approximately 148 metric tons of carbon emissions, which amounts to a 70% decrease in carbon emissions.

Furthermore, to encourage MICE industry professionals to align with international standards, the International Trade Administration has been assisting them with obtaining ISO certifications. To date, 36 certifications have been successfully obtained. For more information about the Travel Incentive Program, please visit the website.

Source: China Times