News & Press

  • HOME
  • News & Press
  • MEET TAIWAN Festival Unveils to Innovatively Showcase Taiwan's business event Industry

MEET TAIWAN Festival Unveils to Innovatively Showcase Taiwan's business event Industry

2023/09/07

MEET TAIWAN, organized by the International Trade Administration, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), hosted the MEET TAIWAN Festival Global Launch Event on September 7, 2023. The launch marks the start of an interconnected series of business events scheduled both domestically and overseas throughout the month of September. Nearly a hundred prominent figures from Taiwan's business event industry attended the launch event, demonstrating Taiwan's thriving business event sector prospects.

One year after Taiwan reopened its border, the Festival showcased Taiwan's business event industry resilience and ingenuity, notably the return of international buyers and financial inflow during major business events. In 2023, MEET TAIWAN reshaped its brand image with the MEET TAIWAN Open Arms campaign. Mr. Chun Hsiao, economic counselor of the International Trade Administration, said during the launch, "We would like to extend our friendliness to global MICE partners and look forward to all of you coming to Taiwan to experience our excellent environment, cozy services and diverse culture."Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together.

Simon Wang, President & CEO of TAITRA, highlighted, "The MEET TAIWAN Festival celebrates business events according to business event DNA. The DNA concept contains four components: international, interaction, knowledge and future—each respectively represents inviting international business events to Taiwan, facilitating interaction between domestic and global industry players, knowledge sharing at the Asian MICE Forum, and collaborating with industry stakeholders to promote Taiwan business event industry abroad and to strive for future business opportunities."

In the fiercely competitive global business event market, MEET TAIWAN consistently sets Taiwan's business event industry apart through innovative marketing strategies. For the first time, the original theme song "MEET TAIWAN Open Arms" was released, accompanied by an upbeat music video to creatively promote some of Taiwan's business event industry attributes to the world.（https://youtu.be/sXyVS1ymjaY） Moreover, the newly introduced mascot, PaQ, made its first surprise appearance at the launch event. PaQ's name is derived from the Taiwanese pronunciation of "open”, and the mascot will make periodic appearances at future business events. PaQ also carries a sustainability mission: For every embrace it receives, one unit of the Sustainable Fund is accumulated. During the Global Launch Event, Simon Wang made a clarion call to implement sustainability with PaQ's first embrace, turning sustainability into tangible actions within business events.

The International Trade Administration leads MEET TAIWAN in collaborations with industry stakeholders to solidify a presence within the global business events market. Taiwan boasts robust business event industry infrastructure, including an exclusive 5G network-enabled intelligent venue (Kaohsiung Exhibition Center), the culturally enriched and sustainably green International Convention Center Tainan, and the upcoming “Taiwan business events Corridor” with the Taoyuan Convention and Exhibition Center scheduled for completion next year.

Additionally, Taiwan makes great efforts to extend software enhancement. The Expo-Tech Program, announced by the International Trade Administration, won an Industry Partners Award from the Global Association of the Exhibition Industry (UFI) in 2023, highlighting the synergistic coordination between business events and technology. With software and hardware expansion support, Taiwan's business events will not only appear during the MEET TAIWAN Festival, they will continue to thrive, ushering in a new wave of business opportunities.


▲ MEET TAIWAN Fesitval Global Launch Event announced the official start of MEET TAIWAN Festival.


▲ MEET TAIWAN Open Arms to welcome business event come to Taiwan


▲ Simon Wang, President & CEO of TAITRA, highlighted: “ The MEET TAIWAN Festival celebrates business events according to business event DNA.”


▲ The MEET TAIWAN mascot PaQ, named after the Taiwanese word for hand open, will join the international promotion of Taiwan's business event industry


▲ PaQ carries a sustainability mission! For every embrace it receives, one unit of the Taiwan MICE Sustainable Fund is accumulated.


▲ Mr. Chun Hsiao, economic counsellor of the International Trade Administration, said during the launch, "Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together."


▲ MEET TAIWAN invited Vocal Asia,a local A Cappella group from Taiwan, composed and performed the theme song live

You might also be interested in…

2023/08/17

MEET TAIWAN wins at the M&C Asia 2023 Stella Awards

Organized by the International Trade Administration, Ministry of Economic Affairs, the MEET TAIWAN program, aimed at promoting the development of Taiwan's exhibition industry, has once again achieved international recognition by winning the 2023 Asia's Best Convention & Visitor Bureau at the prestigious Stella Awards. It is the third consecutive year that Taiwan has been awarded the honor. Additionally, Taiwan was honored as Asia's Best Exhibition City. The award ceremony took place on August 16 at the Marina Bay Sands Expo & Convention Centre in Singapore.The Stella Awards, organized by M&C Asia of the Singaporean Northstar Meetings Group's, honors the best of Asia's MICE industry, including exhibition bureaus, convention centers, and convention cities. The awards are determined through votes from global clients and industry professionals. For the third consecutive year, Taiwan has been named Asia's Best Convention & Visitor Bureau and was also recognized as Asia's Best Exhibition Destination, demonstrating high international regard for Taiwan's exhibition industry.In the post-pandemic era, the global exhibition industry is experiencing accelerated recovery and enhanced international exchanges. To remain competitive and attract international clients and opportunities, the International Trade Administration (TITA) has been upgrading exhibition venues and enhancing professional services. For instance, establishing the Kaohsiung Exhibition Center as Taiwan's first national smart venue with a dedicated 5G network, opening the International Convention Center Tainan in April last year, and accelerating completion of the Taoyuan International Exhibition Center—all contribute to shaping a complete north-to-south exhibition corridor in Taiwan, promoting the development of the exhibition industry.Furthermore, the TITA continues to assist exhibition industry practitioners with adopting digital technologies to strengthen their digital capabilities, offering exhibitors and participants a more diverse and enriched digital experience, and expanding the depth and variety of exhibition activities.In response to global sustainability trends, the TITA has been encouraging the exhibition industry to align with sustainable development goals. This year, by establishing a carbon calculation formula, the Bureau is helping industry practitioners assess their carbon reduction capabilities and encouraging energy-saving and carbon reduction efforts. These endeavors are concrete steps towards implementing the Taiwan MICE Sustainable White Paper released last year. Additionally, the Bureau's support in obtaining ISO international certifications and organizing sustainable exhibition awards demonstrates Taiwan's commitment to transitioning its exhibition industry towards carbon reduction and achieving net-zero goals.This year, Taiwan is receiving a series of positive news for its exhibition industry. The EXPO-TECH Digital Exhibition Navigator Program launched by the TITA was awarded a 2023 Industry Partner Award by the Global Association of the Exhibition Industry (UFI) in July. The GREENTOPIA Sustainable MICE City initiative organized by MEET TAIWAN was also honored with a Best Sustainable Event Award by the international event marketing organization Eventex in June.Source: International Trade Administration, MOEA
2023/07/20

The World PCO Alliance Elects New Officers

The World PCO Alliance Elects New Officers:André Vietor Elected President, Sumate Sudasna Elected Vice-President andCaroline Knies Elected TreasurerTokyo, Japan: The World PCO Alliance has elected officers for the new term.The elections were held at the Alliance’s Annual General Meeting, which took place June 28, 2023. André Vietor of Spain’s Bco Congresos is the Alliance’s new President, taking over from Nancy Tan of Singapore-based Ace:Daytons Direct (Int'l), Sumate Sudasna of Thailand’s Conference and Destination Management (CDM) is the new Vice-President, and Caroline Knies of Sweden’s Meetagain will serve as Treasurer. The new officers will serve two-year terms, which began July 1, 2023.“I feel very privileged to lead the World PCO Alliance as the new president,” says Vietor, who has also served as President of the International Association of Professional Congress Organisers (IAPCO) from 2006 to 2008, as well as IAPCO's Training Academy Chair from 2012 to 2017. “I hope to carry on the legacy of Nancy Tan, our Immediate Past-President and, together with the other Alliance officers, look towards an exciting future serving our partners from all corners of the world and to provide global solutions for regional and international association meetings.”“I am very excited to serve the Alliance as the new Vice-President,” says Sudasna, an industry veteran with over 30 years of experience who is also president of the Thailand Incentive and Convention Association (TICA), serving his 8th term. “I am eager to support the leadership of André Vietor and create more possibilities for our partners and the industry at large.”Says Knies, “I am honored to join the Alliance board as Treasurer. Together with the President, Vice-President and Secretary-General, I am confident that we will nurture the continued growth of the Alliance.”Kaoru Shibuta, Director and Executive Advisor, Congrès Inc. was re-appointed as the Alliance’s Secretary-General and the secretariat will continue to be managed by the company, based in Japan. To read more about the newly elected officers, please click here to access the website.Founded in 2009, the World PCO Alliance provides leadership in meeting management through the delivery of streamlined and effective meetings around the globe. The Alliance’s mandate includes the collective exchange of education, technology, and other information for the mutual benefit of the industry and ensuring the effective global promotion of its clients’ events. The organization is comprised of 19 leading PCOs in the meetings industry from around the world.Contact: SecretariatOrganization: World PCO AllianceEmail: wpcoalliance@congre.co.jpWebsite: https://www.worldpco.org
2023/07/15

Taiwan's TITA Wins the 2023 UFI Industry Partners Award

The Global Association of the Exhibition Industry (UFI) announced the results of their 2023 Industry Partners Awards on July 13, and the EXPO-TECH Digital Exhibition Pilot Project promoted by TITA, MOEA is its recipient. Taiwan's International Trade Administration(TITA) was invited to participate in the UFI Global Congress in Las Vegas, USA, this upcoming November, to share with the global exhibition industry Taiwan's success with integrating R&D resources and technology capacity, plus the experience and measures of promoting digital exhibition services.The MOEA pointed out that UFI was established in 1925 and is headquartered in Paris, France. It has 803 member organizations from 86 countries/regions, making it the most representative international MICE organization. UFI organizes six award competitions every year: human resources, digital innovations, industry partners, marketing, operation services and sustainable developments, which are recognized as high achievements among global exhibition industries. Among the six contests, Industry Partners recognizes innovative concepts, creative events or original projects that contribute to the success of an exhibition.The EXPO-TECH Digital Exhibition Pilot Project has been in operation since 2022. It connects digital R&D institutes, conference and exhibition centers, exhibition organizers and MICE technical suppliers to form an ecosystem to introduce new digital technologies in MICE events that have commercial value. Through the use of 5G deployment applications, AI bilateral real-time translations, and 3D crowd flow hotspot detection technology, a brand new exhibition experience can be provided to exhibitors and visitors, said the MOEA.Recognition as UFI’s Industry Partners Award recipient demonstrates that the MOEA's approach to combine MICE ecosystem partners for industry transformation and upgrading is recognized by the international community, said TITA. Digital and green transformations are current global MICE industry development trends. The TITA will continually and actively promote innovative measures, leading Taiwan's MICE industry to explore new operation models with more commercial value, enhancing Taiwan's resilience and MICE industry potential, and assisting industry partners with moving toward the goal of digital transformation, green MICE.Source: Economic Daily News
Site Map Terms of Use
Organized by
Copyright © 2022 Ministry of Economic Affairs All Rights Reserved.
Top