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MEET TAIWAN Shines as Asia's Best Convention & Visitors Bureau

2022/08/24

The MEET TAIWAN Development Project, organized by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs, has been named the (2022) Best Convention & Visitors Bureau (Asia) at the Stella Awards, which is organized by M&C Asia, a leading international MICE media, for the second consecutive year.

 

This year's award ceremony was held in Singapore on August 23 with representatives from the Taipei Representative Office in Singapore on hand to accept the award.

 

M&C Asia, a subsidiary of Northstar Meetings Group, a leading global congress, incentive, and sports event planner, organizes the annual Stella Awards, which selects the best MICE organizations and MICE cities across Asia through votes from readers and professionals worldwide. The fact that Taiwan has won this award again this year shows that the international community highly recognizes MEET TAIWAN.

 

In recent years, in response to the global digital transformation trend, the BOFT has been actively promoting the application of technologies, such as smart venue operation and remote participation, to build a new model of digital conventions and exhibitions for Taiwan. The BOFT has also planned cross-border media activities to assist MICE operators with introducing technology services to enhance the experience of exhibitors and attendees, improve the effectiveness of events, and increase the depth and breadth of MICE activities.

 

Taiwan has large-scale international convention centers in Taipei, Tainan, and Kaohsiung. The Taoyuan Convention and Exhibition Center will join the operation in the coming year to inject new vitality and momentum into MEET TAIWAN. In addition, the BOFT is committed to creating green building exhibition venues and constructing 5G smart venues, which will help enhance Taiwan's sustainable MICE brand awareness, and attract more international MICE events to Taiwan.

 

In the past, Taiwan has received many international awards, including M&C Asia's Best Convention & Visitors Destination in Asia, Best Innovative Destination Marketing Special Award, TTG Asia Best Convention Bureau of the Year, and a Stevie Award. TTG Asia's MICE Bureau of the Year and the Stevie Award demonstrate MEET Taiwan's strength and popularity. In the future, the BOFT will continue to promote MICE development and utilize the rich and unique tourism resources, local characteristics, and culture to attract business people from all over the world to Taiwan.

 

Source: (Taiwan) Bureau of Foreign Trade, Ministry of Economic Affairs

 

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