News & Press

  • HOME
  • News & Press
  • First Taiwan Expo in Europe Features Over 100 Taiwanese Companies Business opportunities in net-zero transition pursued

First Taiwan Expo in Europe Features Over 100 Taiwanese Companies Business opportunities in net-zero transition pursued

2024/06/11

The 2024 Taiwan Expo in Europe opened today, featuring over 100 Taiwanese companies targeting business opportunities deriving from the EU's digital and green transformation. The organizer, Taiwan External Trade Development Council (TAITRA), estimates that business opportunities could exceed USD50 million. Director-General Cynthia Kiang of the Taiwan International Trade Administration stated that Taiwanese companies play an important role in the AI industry, and TSMC's establishment of a plant in Germany will further deepen Taiwan-Germany cooperation in R&D, academia, and the supply chain.

This year marks the 7th Taiwan Expo, and it is being held in Europe for the first time. Attendees at the opening ceremony included TAITRA Chairman James Huang, International Trade Administration Director-General Cynthia Kiang, Mr. Jakub Boratynski, director of Network and Governance at the European Commission's Department for Growth, and Dr. Marcus Faber, a member of the German Bundestag and chairman of the German-Taiwan Association.

James Huang pointed out that Germany is the largest economy in Europe and holds extraordinary importance for Taiwan in terms of industry, technology, and trade. Berlin, the capital of Germany with significant political and economic status, is also a hub for European innovation industries and cultural arts. Moreover, its pivotal location in Europe and convenient transportation helps attract participants from throughout the region.

Regarding business opportunities, James Huang stated that based on experiences from holding Taiwan Expos in Southeast Asia, each event generates approximately USD50 million in business opportunities. This time, the Taiwan Expo in Europe focuses on EU digital and green transformation opportunities, and is expected to outperform the Taiwan Expos in Southeast Asia in terms of business opportunities.

Cynthia Kiang mentioned that Taiwan-Germany bilateral trade has exceeded USD20 billion in the past three years as relations continue to deepen and grow. Major European companies like ASML and Merck have also established bases in Taiwan. With TSMC setting up a plant in Dresden, Taiwan and Germany will commence significant cooperation covering semiconductor R&D, equipment supply chain, and talent cultivation.

Taiwan's representative to Germany, Shieh Jhy-Wey, explained the acronym TRADE as a key term, with T representing Taiwan and De representing Deutschland (Germany), and the middle RA standing for "really amazing," symbolizing the promising development of Taiwan-Germany economic and trade relations.

In their speeches, German representatives highlighted the importance of TSMC's establishment of a plant in Germany to the European semiconductor industry. Dr. Marcus Faber stated that regional security and the semiconductor industry are the two key issues Germany focuses on regarding Taiwan. Mr. Jakub Boratynski pointed out that Taiwan and Germany share the same values, and cooperation with Taiwan's semiconductor industry can help Europe achieve its goal of self-sufficiency in the semiconductor industry.

According to trade data, the total value of Taiwan-Germany trade in 2023 was approximately USD22.03 billion, making Germany Taiwan's 8th largest trading partner globally, 10th largest export market, and 6th largest import source.

Source: Money UDN

You might also be interested in…

2024/08/28

MEET TAIWAN Successfully Promotes Taiwan’s business events Industry Wins a Gold Stevie® Award

The MEET TAIWAN Open Arms annual integrated marketing campaign, organized by Taiwan International Trade Administration (TITA), under the Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), was launched last year (2023). The Open Arms campaign, recognized at the 21st Stevie® Awards, won the prestigious Gold Stevie® award for the category, Communications or PR Campaign/Program of the Year - Country, Region or City."MEET TAIWAN Open Arms" embodies the spirit of extending a warm welcome to the global business events industry. Last year, the original theme song and music video were launched for the first time, accompanied by the mascot "PaQ" (meaning "open" in the Taiwanese dialect), to express Taiwan's friendliness and enthusiasm to business events partners worldwide.The campaign also introduced the MEET TAIWAN Festival, a full month of continuous activities that showcased Taiwan's vibrant energy of business events, with over 300 domestic and international industry players participating. The Asian MICE Forum was held. The campaign also engaged the public through creative social media videos welcoming international business visitors. Additionally, at the Taiwan Expo Japan, an immersive dome theater shaped like the Open Arms symbol was constructed, highlighting Taiwan's creativity and vibrant energy in the business events industry.The Stevie® Awards, one of the world's most renowned business awards, are often referred to as the "Oscars of the Business World". Each year, over 12,000 entries from more than 70 countries and regions compete in a variety of categories. In the PR category alone, there were 45 awards. This year, the 2024 Stevie Awards ceremony will be held on October 11th in Istanbul, Turkey.Stevie® Award judges highlighted that the Open Arms campaign effectively conveyed a warm and sincere welcome. The memorable and catchy slogan, along with the creation of the open-armed mascot PaQ, brought the Open Arms concept to life and gained widespread popularity. The campaign broke away from traditional marketing approaches of destination promotion of business events, using a warm and human-centered approach to communicate its message. The result was a rapid recovery in the number of business events held in Taiwan in 2023, proving the campaign's success as a destination marketing strategy.In recent years, TITA has consistently earned numerous international accolades, such as being recognized for three consecutive years (2021–2023) as the Best Convention & Visitors Bureau (Asia) by the prestigious Stella Awards. Through MEET TAIWAN’s initiative, TITA has strategically promoted Taiwan's international image as a top destination for business events. Past Stevie® Award achievements include a Gold in 2015 for the Asia Super Team campaign and a Bronze in 2019 for the High Five Taiwan campaign. After a five-year hiatus, MEET TAIWAN has once again achieved gold with the heartwarming MEET TAIWAN Open Arms campaign.[Full list of this year’s winners: https://stevieawards.com/iba/pr-awards-category-winners]
2024/06/07

COMPUTEX Taipei 2024 Attracted Over 80,000 Visitors

COMPUTEX Taipei 2024 concluded on the 7th of June, marking a significant increase in scale this year. The four-day exhibition attracted 85,179 information and communication technology industry buyers and professionals, including those from Japan, the United States, China, South Korea, Hong Kong, Singapore, India, Vietnam, Thailand, and the Philippines.This year's COMPUTEX, themed Connecting AI, successfully attracted world-class buyers to the technology industry's grand annual event. Among the highlights were AI PCs, with Acer and ASUS respectively showcasing their first Copilot+ PCs—the Swift 14 AI laptop and Vivobook S 15, both incorporating AI technology to revolutionize the PC industry and inspire more innovative ideas.The application of smart technology is rapidly growing in a broad range of fields. Many automotive-related exhibits were featured in this year's newly established Smart Mobility Zone. The Taiwan Advanced Automotive Technology Development Association (TADA) brought together major companies such as Pegatron, Clientron, and Retronix and set up an automotive technology pavilion to showcase comprehensive smart cockpit solutions.In the Advanced Communication and Networking Products Zone, Taiwan's pivotal role and strength in the forward-looking communication field were evident. Askey Computer Corp and ASUS collaborated on a 5G enterprise private network solution and service using Microsoft Azure's dedicated 5G core, while Planet Technology displayed the industry's first cross-protocol smart energy management system, its AIoT Application Management Platform (NMS-AIoT).The metaverse is another thriving technological field. Ganzin Technology demonstrated wearable eye-tracking technology in augmented reality devices to optimize an overall immersive experience. Meanwhile, Silicon Valley-based XR/AI startup Aemass showcased advanced technology for providing real content for XR, including a portable single-camera 3D recording system and globally patented 3D point cloud and AI algorithm technology.Source: China Times Website (www.chinatimes.com/realtimenews/20240607004717-260410?chdtv)
2024/05/22

Asia Nonwoven Exhibition and Conference Commences

Co-hosted by the Asia Nonwoven Fabrics Association (ANFA) and the Taiwan Nonwoven Fabrics Industry Association (TNFIA), the Asia Nonwoven Exhibition and Conference (ANEX 2024) is being held for the first time at the Taipei Nangang Exhibition Center Hall 1 from May 22–24. The Exhibition has attracted more than 300 exhibitors from 18 countries and regions, showcasing a total of 700 booths.This Exhibition features renowned manufacturers, focusing on nonwoven materials, manufacturing equipment, and applications. Over one-fourth of the world's top 40 nonwoven companies are gathered at ANEX 2024, including Germany's Freudenberg, specializing in high-performance materials; Toray Advanced Materials Korea; Zhejiang Jinsanfa Sanitary Material Technology, which has topped China's nonwoven industry for consecutive years; Fibertex Personal Care, one of the world's largest nonwoven manufacturers; Taiwan's largest OEM wet wipes manufacturer, Nan Liu Enterprise; Taiwan's nonwoven industry pioneer, KNH; Japan's Toyobo, which has been innovating for over 140 years; and the century-old fiber chemical manufacturing giant Unitika, among others. The lineup is undisputedly impressive.ANEX 2024, themed The Power of Sustainable Innovation, focuses on environmental protection and ESG issues. During the exhibition, there will be several keynote speeches and seminars, including the ANEX Keynote Speech, which will feature Director General Cynthia Kiang of the Taiwan International Trade Administration, Ministry of Economic Affairs; Chairman Kun-Hsiung Huang of the Taiwan Paper Industry Association; and Deputy Director Chiu Sheng-Fu of the Taiwan Textile Research Institute, who will provide industry insights and analysis from government, corporate, and academic perspectives. The Asia Nonwoven Seminar features international professional speakers from well-known companies such as Truetzschler, Shinih, Freudenberg, Berry, BASF, and Teijin to share on topics like sustainable innovation, advanced technology development, and international industry trends. For more details, refer to the ANEX 2024 official website at www.anex2024.com/tc.Source: China Times Website (www.chinatimes.com/newspapers/20240522000234-260210?chdtv)
Site Map Terms of Use
Organized by
Copyright © 2022 Ministry of Economic Affairs All Rights Reserved.
Top