MeetTaiwan - No.113 Newsletter

No.113 Newsletter

In Focus

Kaohsiung Protocol Introduces New Business Model for Convention and Exhibition Management

In coming years, online participation is expected to be a fundamental development of the MICE (Meetings and Conferencing, Incentives, Exhibitions and Events) industry. This tendency ... more

Online Public Exhibition Halls Help Boost Industrial Sales Exports

With the intention of offering aid to various industries across the nation to showcase their quality products through online worldwide exhibitions for more international opportunities, the Bureau of Foreign Trade has taken the lead to... more

MICE Restructuring Brings Taiwan Into Global Spotlight

MICE activities have always been the main channel for Taiwan products and techniques to enter the global market. Through the associated efforts of MICE traders and the Bureau of Foreign Trade, quality convention and exhibition environments and services in Taiwan are being... more

Marketing Advice: Five Aspects of MICE Marketing

MICE marketing has played a decisive role in modern industry marketing. Entrepreneurs approach their customers directly through various MICE activities. Two-way communication is conducted to demonstrate the features and advantages of their products and emphasize their technical standards and competitive... more

MICE Tips

Can we still participate in international conferences even if we don't go outdoors!? How to use digital technology to acquire knowledge and expand networks?

The COVID-19 pandemic has catastrophically affected the international mobility of people. As a result, holding international conferences by utilizing digital technologies can facilitate knowledge acquisition and information exchange. Most international conferences are organized according to the three stages of an event's life cycle: the preparatory period, the conference, and post-conference; technology can play a different part in each of these stages. There are different technological tools suitable for each stage, tools that are capable of assisting organizers with increasing efficiency and providing an ideal conference experience for participants. In fact, for the conference industry, most technologies currently in use are relatively mature and already widely applied to conferences. For instance, for the preparatory period, most organizers build an official website as the main platform to display information and make announcements, while at the same time many offer functions such as online registration, cash flow processing, and conference material downloads. In addition, event information is promoted and shared via social media. During the conference, digital tools such as video conferencing software, AR, and VR are often used to help participants exchange knowledge and expand their networks. After the conference, the analysis of backend data can serve as reference for follow-up services and organizing the next event. Plus, the website may also be used as a platform for continuous discussions. All of the above are methods that can contribute to the successful hosting of international conferences through the integration and application of digital technology tools.

Source: MEET TAIWAN

本著作權屬於中華民國對外貿易發展協會，未經授權禁止轉貼節錄。