CEFCO 2015, the most representative MICE forum in Mainland China and the world's third largest professional MICE forum, convened in Kunming, Yunnan Province, from January 15th to 17th, attracting the participation of 17 countries and regions, a total of more than 700 participants, and included senior representatives of the International Association of Exhibitions and Events (IAEE), Asian Federation of Exhibition and Convention Associations (AFECA) and the Global Association of the Exhibition Industry (UFI), plus other internationally renowned MICE organizations. The forum covered a variety of topics, such as competitive differentiation of exhibition venues, opportunities and challenges in emerging markets, financing resolutions of MICE companies, dialogues between exhibitors and organizers, and garnered much enthusiastic response from the participants.

Taiwan Exhibition and Convention Association Chairman and TAITRA Executive Vice President, Walter Yeh, was invited as a commentator on the topic "Innovation of Value - New business models in the MICE industry", sharing in his speech UBM and Reed Japan’s success in collaborating with other large multinational companies to overcome language and cultural barriers; and also for Computex Taipei’s UFI Marketing Awards—the Taiwan MICE industry's Oscars—that featured award-winning examples of utilizing Google’s panoramic imaging, interior navigation, NFC, and other cutting-edge technology to help international buyers find suppliers quickly and accurately, obtaining the recognition of all domestic and foreign participants, and effectively enhancing the international visibility of Taiwan's MICE industry.

IAEE President David Dubois gave a presentation about future trends of the MICE industry, stressing again the importance of applying new technologies to MICE, and how exhibition organizers, exhibitors, and venues must share the common cost of wireless network upgrades in order to achieve a good balance. In addition, CCPIT Jiangsu Province Branch Exhibition Department investigator Chao Chang encouraged MICE organizers to take the lead in organizing exhibitions for potential products and industries such as the electronic cigarette, new UAV development, new energies, and others; Chao Chang also predicted the success of organizing exhibitions that target youths and mature female customers.

During the event, Walter Yeh, as AFECA Chairman, completed the signing of a memorandum of cooperation with CCPIT Yunnan Branch President Kai-Liana Wang which was witnessed by AFECA’s Honorary Chairman Jun-Sheng Liao, IAEE President David Dobois, Vice President of CCPIT Jin-Zhen Wang, Yunnan Provincial Vice-Governor Shu-Shun Kao, and several others. Signing of the MOU is intended to promote the close exchange of MICE industries throughout Asia, thereby creating more business opportunities for all.