2022 MDRT DAY TAIWAN", the world's leading event for life insurance practitioners. Held for the first time in the southern part of the country at the Kaohsiung Exhibition Hall for two days, inviting more than 80 elite lecturers from home and abroad to give lectures, and attracting more than 5,000 practitioners to attend professional courses and sightseeing tours, it will bring more than 10 million business opportunities to Kaohsiung.
The Kaohsiung City Government Department of Economic Development established the MICE Office in 2013. To actively strive for large MICE events to be held in Kaohsiung, the office provides professional services such as "MICE incentives," "MICE event planning suggestions," "MICE special venue survey," and "assistance in bidding for international conferences" to event organizers. "The "2022 MDRT DAY TAIWAN" is one of the activities assisted by the Kaohsiung MICE Office.
MDRT DAY TAIWAN is the most critical event in the financial and insurance industry every year, and the participants are all top talents in the industry. This year's event was moved to Kaohsiung for the first time because of the space demand, and the use of the Kaohsiung Exhibition Hall facilities enabled a synchronized online and offline MICE event with zero delays.
The Department of Economic Development not only set up the MICE office to actively fight for large-scale MICE events but also collaborate with the central government to build the "Asia Taiwan 5G AIoT Innovation Park" and promote the "Cultural Technology 5G Project," says Department of Economic Development spokesman, Norman Tai-Hsiang Liao.
The Kaohsiung Exhibition Hall, where MDRT DAY TAIWAN is held, is an essential 5G intelligent MICE trial site. 5G will be introduced into the floating projection, with full-HD free-angle video and audio recording, real-time XR production and broadcasting, MICE dynamic data acquisition, AI multilingual translation, and other exhibition technology applications, showcasing cross-industry integration of innovative application services. We will use Online to offline (O2O) to greatly enhance the industry's competitiveness and create new business opportunities for the 5G intelligent exhibition. To support pandemic prevention, the Kaohsiung City Government will follow the pandemic prevention regulations of the CEC, and assist the organizers in planning the pre-conference pandemic prevention plan, supervise the implementation during the conference, and pay close attention to the pandemic information reported to the participants after the meeting.
The Kaohsiung MICE Office points out that the MICE Office has set up a 24-hour single service hotline. The "2022 MDRT DAY TAIWAN" not only helps with venues, transportation, and accommodation needs, but also provides professional volunteers for support and invites KAOHSIUNG GOODS, ZOU GRANDFATHER, ForCean, TAIWAN Soya-mixed meat Museum, YU-HO BEEF SCHOOL, NKUST, Welwelcashews, Green Marsh Brewery, STERN, 1300 Fine Porcelain, Taiwan Kaohsiung Art Shanlin Gourd, and other merchandise vendors. Eleven local companies will be present at the event to showcase their products, expected to promote Kaohsiung MICE, tourism, and brand image through the large-scale international event.
Source: (Taiwan) TSSD News
On December 19, MEET TAIWAN hosted a Sustainable MICE, Taking Strides Towards Net Zero sharing event. This event showcased the significant strides Taiwan has taken in sustainability and carbon reduction efforts over the past year, achieved through guidance and incentive measures in partnership with MICE stakeholders.To encourage international business travelers to extend their stays in Taiwan, the International Trade Administration (TITA) and the Taiwan Tourism Administration (TTA) collaborated to produce a travel incentive program. Scheduled to begin in 2024, the program will offer travel subsidies of up to NT$2,000 (approximately US$ 65) per person per visit and a maximum of NT$500,000 (approximately US$ 16,000) per event, aiming to promote the development of Taiwan's MICE and tourism industries.This year, MEET TAIWAN also launched a MICE carbon footprint calculator to assist organizers and exhibitors with quickly estimating carbon emissions of their events. The convention and exhibition Product Category Rules (PCR) were also established, paving the way for organizers of Taiwanese MICE activities to pursue ISO 14067 certification starting next year. With support from the Taiwan External Trade Development Council (TAITRA) and the Industrial Technology Research Institute (ITRI), 25 MICE industry entities successfully reduced their carbon emissions by 148 tons, averaging a 70% reduction.The event featured a certification ceremony for companies that have achieved international standards, plus the MICE Sustainability Awards. A highlight of the year was the collaboration between TITA and SEMI Taiwan, where the canvas used for a large banner at SEMICON Taiwan 2023 was recycled into reusable lunch bags and donated to students in disadvantaged communities, demonstrating an exemplary standard of sustainability and friendliness.Looking ahead, MEET TAIWAN will continue to support Taiwan's MICE industry in its pursuit of sustainable development and in enhancing its international competitiveness.
The 2023 Sustainable MICE Awards, organized by the International Trade Administration, Ministry of Economic Affairs, encourages Taiwan's MICE industry to practice sustainable ESG concepts and reduce carbon emissions to achieve sustainability goals.The Sustainable MICE Award for SDG Implementation recognizes MICE companies that have innovative approaches to implementing sustainable development goals in the areas of environment, society, and economy.The Sustainable MICE Award for Carbon Emission Reduction recognizes innovative and replicable practices of carbon emission reduction during events organized by MICE companies and NGOs.This year, a total of 35 projects vied for an award; after a two-month review by a professional judging panel, the top three of each award and several best practices were selected.Notably, there were 27 projects entered in the Carbon Emission Reduction category this year. To encourage continuous improvement of MICE industry participants regarding sustainable actions and innovative practices, the judging panel decided to increase the category's number of best practice awards. Consequently, there were a total of 6 best practices for Carbon Emission Reduction this year.The Sustainable MICE Award winners for this year are:Sustainable MICE Award—SDG ImplementationWinners1ST PlaceICC Tainan Green Year, ICC Tainan Co., Ltd.2ND PlaceInterplan 3D Configurator, Interplan International Corp.3RD PlaceISO 20121 implementation across events, arTecture Co., LBest Practice【The Sustainable Development Vision Project】, Round Table Professional Conference OrganizerBest PracticeOYA_Low Carbon Solution, O,YA MARKETING SOLUTION & INTERIOR DESIGN CO., LTD.Sustainable MICE Award—Carbon Emission ReductionWinners1ST PlaceHaoFun_Sustainable Tourism Expo, Golocalday Ltd.2ND PlaceWorld Earth Day & World Reading Day Events, Buddha's Light International Association Chung Hua3RD PlaceSDGs Asia 2023, Taiwan Institute for Sustainable Energy (TAISE)Best PracticeDigiAsia 2022, Taipei Association of Advertising Agencies (TAAA)Best PracticeAsia Pride Games Taipei 2022 & Sports and Equal Rights Conference, Taiwan Gay Sports & Movement AssociationBest PracticeSDGs Asia 2023-"GILDAN Sustainable Clothing Showcase Pavilion", ArtDoor Creative Co., Ltd.Best Practice2023 42nd Young Designers’ Exhibition (YODEX), Taiwan Design Research InstituteBest PracticeSustainable Taiwan Expo 2022, Intercon Convention Management Co., Ltd.Best PracticeTaiwan Smart Agriweek 2023 & Taiwan International Ocean and Fisheries Industry Show 2023, MY Exhibition Co., Ltd.To congratulate all of the Sustainable MICE Award winners, a press conference and awards ceremony has been held on December 19, 2023, at the Taipei International Convention Center. Presenting the awards will be the Ministry of Economic Affairs' International Trade Administration Director General.
The Asian Federation of Exhibition & Convention Associations (AFECA) recently held its 2023 annual assembly in Bangkok, Thailand. Taiwan was represented by Chiu Hui-Li, president of the Taiwan Exhibition and Convention Association (TECA), and Director Yang Chia-Hsien of the Taiwan International Trade Administration (TITA) of the Ministry of Economic Affairs (MOEA). Members of the Taiwan delegation included representatives from Chan Chao, K&A International, and the Kaohsiung Global MICE Association, who shared insights into MICE trends in Taiwan and introduced Taiwan's MICE industry through videos. Director Yang of the International Trade Administration emphasized that Taiwan's MICE activities are highly competitive internationally and welcomed exhibitors and attendees from around the world to participate in Taiwan's MICE events.TECA President Chiu Hui-Li, who is also deputy secretary-general of the Taiwan External Trade Development Council (TAITRA), pointed out that in recent years several new exhibition centers have been and will be ready, including the International Convention Center Tainan, Taoyuan Convention and Exhibition Center, and Taichung Convention and Exhibition Center. With support of local governments, these developments are expected to bring in new business opportunities for Taiwan's MICE industry.During this AFECA assembly, the Deputy Secretary-General of the Office of the Prime Minister of Thailand, together with the AFECA Chairman, presented the AFECA Leadership Recognition Award to three AFECA Honorary Chairpersons. Among them, Yeh Ming-Shui, the Honorary Chairman of TECA, was recognized for his outstanding contributions to the Asian MICE industry. AFECA also awarded the AFECA Star Award to various national MICE associations. In Taiwan, both the Taiwan Exhibition and Convention Association (TECA) and the Taiwan Convention & Exhibition Association (TCEA) received this prestigious honor.Source: China Times