MEET TAIWAN BOFT Organizes MEET TAIWAN PITCH Event

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BOFT Organizes MEET TAIWAN PITCH Event

2022/07/28

Taiwan's Bureau of Foreign Trade (BOFT) held a MEET TAIWAN PITCH event, inviting MICE and technology industries to exchange and for matchmaking. The BOFT assists the MICE industry with introducing digital services, optimizing visitor experiences, and exploring post-pandemic business opportunities and new cooperation models through cross-industry alliances and technology assistance.

The MEET TAIWAN PITCH event invited 15 technology industry-related companies, including big data analytics, AR/VR online exhibition, pandemic prevention bots, smart glasses, and AI real-time translation, to participate in a demonstration (Pitch). This event attracted over 20 exhibitors, venue operators, and public associations to participate. The event provided face-to-face communication and consultation services (Catch) and, through PITCH and CATCH, assisted industries in cross-border cooperation. It is anticipated the quality and sophistication of Taiwan's MICE events will be enhanced through technology, showcasing Taiwan's industrial strength to the international community.

According to the BOFT, Taiwan has a solid technological foundation, and the integration of technology is essential in creating great experiences and adding value for MICE attendees. In addition to enriching the depth and breadth of Taiwan's MICE events and enhancing the capacity of digital technology, data analysis and other services can be used to enhance the effectiveness of MICE events, thereby creating more business opportunities for Taiwan's industries.

The BOFT, as the competent authority of MEET TAIWAN, is actively promoting smart services such as smart exhibition halls, remote participation and developing MICE technologies that meet changing needs. These services strengthen the digital capabilities of venue operators and organizers, building a new model of digital exhibitions in Taiwan.

Source: Bureau of Foreign Trade/CNA

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