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The MEET TAIWAN Program, organized by Taiwan’s Bureau of Foreign Trade, held its Open Arms from MEET TAIWAN Press Conference at the Taipei International Convention Center on October 4, 2022, to officially welcome international MICE events and visitors to Taiwan.
The international press conference featured a magic carnival theme with MEET TAIWAN program leader Cynthia Kiang, Director General of the Bureau of Trade Bureau, lighting up the stage with magic and hope, announcing that Taiwan’s MICE industry has entered a new chapter.
Numerous VIP’s from international associations, venue operators, and companies showed their support with their presence in person and online, symbolizing the joint efforts and support from both public and private sectors alike, bringing Taiwan’s MICE industry to new heights.
A highlight of the event was exclusive congratulations given by international MICE organizations including ICCA, UFI, IAEE, and IAPCO, plus convention bureaus and associations from around the world. This showcased the global support and enthusiasm Taiwan has gathered as a flourishing and prosperous destination.
The MICE industry worldwide has faced unprecedented challenges in the past 2 years. However, through creativity, resilience, and commitment, combined with robust software and hardware capabilities, Taiwan is able to come back stronger than ever.
At the beginning of the outbreak, Taiwan quickly showed its digital integration strength, successfully holding large-scale online international conferences such as the 2020 ICCA Congress. During the pandemic, the Taiwanese government swiftly responded by launching an Online Public Exhibition Template to help Taiwanese companies easily exhibit online. Taiwan also held 280 online business meetings, serving more than 7,000 domestic and foreign companies in the past 2 years alone.
Looking into 2023 and beyond, Simon Wang, President & CEO of the Taiwan External Trade Development Council (TAITRA), expressed positivity and excitement for the prospects of MICE events in Taiwan. Taiwan will be expecting more than 500 business events, including international conferences and corporate meetings to be held in Taiwan next year. It is estimated there will be around 390 thousand business travelers, generating economic benefits of around USD800 million, for an anticipated total value of USD2 billion for the Taiwan MICE industry.
Through the press conference, Taiwan sincerely ‘Opened its Arms’ to welcome the world. A thriving and vibrant destination with easy accessibility, MICE venues ideal for all types off business events, and tailor-made services—Taiwan is truly a prime destination choice for all the world to discover.
In April of 2023, as a response to the global labor shortage and changes in the MICE industry following the pandemic, the MEET TAIWAN program, organized by the Bureau of Foreign Trade under the Ministry of Economic Affairs of Taiwan and executed by the Taiwan External Trade Development Council (TAITRA), launched an MICE talent training project that aims to cultivate new talent for the MICE industry, focusing on innovation and professionalism. Both the first and second sessions of the project's course were fully booked. For 2023, let's explore the new updates and attractions of this revamped MICE talent training project, now call MICE Salon.MEET TAIWAN places great emphasis on the cultivation of MICE talents. Development of young professionals and the transfer of experience are vital aspects of MEET TAIWAN's training efforts. MICE Salon focuses on digital technology, sustainable MICE, MICE marketing, and MICE design. Monthly courses are scheduled, as well as online instructional short videos and MICE talent matchmaking expos to provide a more systematic learning platform for the young generation of MICE professionals. These initiatives aim to bridge the gap between the industry and emerging talents, offering opportunities for them to become aware of and keep up with industry trends.The concept of MICE Salon was derived from the salons that were popular in 17th and 18th-century France. The original meaning referred to gatherings that promote mutual exchange and self-improvement in a pleasant environment. The MICE Salon series of courses embraces the salon spirit. In addition to the curriculum, the Salon serves as an ideal platform for communication and learning among MICE professionals and those interested in entering the MICE field. It provides an opportunity for networking and enhancing communication skills while fostering a sense of community within the MICE industry.The newly designed MICE Salon logo embodies the concept of career path and a shining future. The color purple represents professionalism, fuchsia conveys a sense of vibrancy, and gold symbolizes charm. Together, they reflect the essence of MICE Salon as a project that enhances professionalism while being dynamic and captivating. The letters MICE are initials for meetings, incentives, conferences, and exhibitions. The two triangular shapes represent two individuals engaged in communication and dialogue, with the white space between them symbolizing a pathway to reach the shining star above. Overall, the logo epitomizes the journey of participants as they embark on a top-notch career path after undergoing professional training, making their future shine even brighter.MICE Salon logoThe first session took place on April 27 with great fanfare. Ultra Combos Interactive Design Co., Ltd., known for their expertise in integrating software, hardware, aesthetics, and technology to design digital experiences, was invited to lead the session. They guided the participants through the process of how to leverage popular digital technologies by combining immersive experiences and innovative entertainment with exhibitions. The event was packed with attendees, and the interaction was lively.
The Bureau of Foreign Trade commissioned the Taiwan External Trade Development Council (TAITRA) to implement its Sustainable MICE, Taking Strides Towards Net Zero project under the MEET TAIWAN program this year (2023). A press conference was held today (April 27) to promote policies and methods for sustainable MICE, encouraging MICE companies to utilize government resources to enhance their competitiveness in corporate sustainability, jointly entering into a new era of net zero emissions.The sustainable MICE project aims to achieve net zero emissions by 2050, as well as the 17 sustainable development goals (SDGs) set by the United Nations. The project is divided into three segments: evaluation and guidance, speaking out and taking action, and encouragement and honor.The first segment, evaluation and guidance, provides three resources: helping MICE companies reduce carbon emissions, the Taiwan MICE Sustainability White Paper, and helping MICE companies gain ISO certifications and producing corporate sustainability reports. These guidance resources are tailored to enhance MICE industry sustainability. MEET TAIWAN provides customized consultation services. Companies may submit applications based on their individual needs and further transition towards sustainability.The second segment, speaking out and taking action, involves promoting Taiwan’s international image of sustainable MICE. Last year, the Net Zero Carbon Events – Route to Net Zero report published by JMIC during COP 27 resounded with the global MICE industry. This year, the Bureau of Foreign Trade and JMIC co-organized an event during COP 28, jointly promoting the net zero initiative for the global MICE industry, the Taiwan MICE Sustainability White Paper, and carbon reduction results of Taiwan’s MICE industry—all contributing to Taiwan’s sustainable MICE image. Taiwan also launched 100 x 100 campaign that called on 100 MICE stakeholders to carry out 100 sustainable MICE actions, jointly engaging in sustainable MICE.The third segment, encouragement and honor, recognizes Taiwan’s MICE companies for their efforts and contributions to sustainable MICE. The annual Sustainable MICE Awards this year will highlight SDGs and carbon reduction with an SDGs Action Award and a Carbon Reduction Action Award. Companies are encouraged to submit the results of their sustainability actions for consideration, providing an opportunity to share and engage in exchanges with MICE peers while increasing exposure.In addition to announcing the Sustainable MICE, Taking Strides Towards Net Zero project, the press conference also declared this a year of carbon reduction and sustainability action for Taiwan’s MICE industry. A variety of action plans were introduced, showing that the Bureau of Foreign Trade, Ministry of Economic Affairs—Taiwan’s competent MICE industry authority—attaches great importance to sustainability issues. Stakeholders of the MICE industry were invited to participate in the event, and a service table was set up at the event site with personnel from the Industrial Technology Research Institute, KPMG, and Taiwan MICE Project Office to provide companies with consultation services for sustainability action plans. This increased the confidence of attending MICE companies and encouraged them to actively support sustainable MICE actions.The Bureau of Foreign Trade provides customized guidance and is now assisting Taiwan’s MICE industry with realizing net zero emissions by 2050. The Sustainable MICE, Taking Strides Towards Net Zero project will steer MICE company growth and enhancement, contributing to Taiwan’s sustainable MICE and international image.
COMPUTEX 2023, a major annual event for the global technology industry, will take place at Taipei Nangang Exhibition Center Halls 1 and 2 from May 30 to June 2. This year, the event will feature six themes: High Performance Computing, Artificial Intelligence Application, Next-Gen Connectivity, Hyperreality, Innovations and Startups, and Sustainability. Themed “Together We Create” and featuring domestic and foreign technology industries, start-ups, venture capitalists, accelerators, and other partners, the exhibition promises the most advanced technology trends and solutions.COMPUTEX is a global top three information and communication exhibition. This year, COMPUTEX has invited 1,000 domestic and foreign technology companies to use 3,000 booths. InnoVEX, Asia's most iconic start-up platform, links Taiwan’s start-up teams with global resources. Overseas start-up teams from Belgium, the Netherlands, France, Japan, Italy, Poland, Thailand, and other countries will participate in the show, injecting fresh impetus to the technology ecosystem through abundant innovation energy.COMPUTEX's CEO keynote, which is a highly anticipated event by global technology experts, will make its first physical appearance since the pandemic. Speakers this year will come from leading technology industry firms from home and abroad, providing attendees with in-depth and forward-looking technology insights. The COMPUTEX Forum will focus on hot topics in the information and communication industry with three main foci this year: metaverse, semiconductors, and sustainability, providing an outlook on important industry developments.To improve exhibitor and buyer experience, TAITRA plans a wide range of activities featuring diverse media and resources; these include sourcing fairs, new product launches, in-show live streaming, expert tours, ESG Go sustainability events, innovation competition launches, media nights, and buyer welcome events. In addition, organizers will invite foreign media and technology influencers to witness COMPUTEX’s relaunch after the pandemic, further increasing international exposure for exhibitors. COMPUTEX pre-registration is open and reservations can be made online. The MOEA stated that after the lifting of global pandemic restrictions, the fact that Taiwan has won numerous bids to host international events has become even more meaningful, demonstrating the international competitiveness and visibility of Taiwan’s MICE industry.The MICE industry is a strong backing for Taiwan to develop overseas markets. The MOEA indicated that it will actively assist the industry with exploring international conference opportunities, provide customized bidding services, and carry out digital transformation of the MICE industry to enrich the content and innovation of MICE events, enhancing the resilience and flexibility of the MICE industry. Through strengthening its MICE industry, Taiwan is expected to shine on the international stage.Source: 1111 Business News