MEET TAIWAN MEET TAIWAN Welcomes the World with Open Arms Taiwan is ready for MICE events and visitors!

News & Press

繁體中文

MEET TAIWAN Welcomes the World with Open Arms Taiwan is ready for MICE events and visitors!

2022/10/04

The MEET TAIWAN Program, organized by Taiwan’s Bureau of Foreign Trade, held its Open Arms from MEET TAIWAN Press Conference at the Taipei International Convention Center on October 4, 2022, to officially welcome international MICE events and visitors to Taiwan.

The international press conference featured a magic carnival theme with MEET TAIWAN program leader Cynthia Kiang, Director General of the Bureau of Trade Bureau, lighting up the stage with magic and hope, announcing that Taiwan’s MICE industry has entered a new chapter.

Numerous VIP’s from international associations, venue operators, and companies showed their support with their presence in person and online, symbolizing the joint efforts and support from both public and private sectors alike, bringing Taiwan’s MICE industry to new heights.

A highlight of the event was exclusive congratulations given by international MICE organizations including ICCA, UFI, IAEE, and IAPCO, plus convention bureaus and associations from around the world. This showcased the global support and enthusiasm Taiwan has gathered as a flourishing and prosperous destination.

The MICE industry worldwide has faced unprecedented challenges in the past 2 years. However, through creativity, resilience, and commitment, combined with robust software and hardware capabilities, Taiwan is able to come back stronger than ever.

At the beginning of the outbreak, Taiwan quickly showed its digital integration strength, successfully holding large-scale online international conferences such as the 2020 ICCA Congress. During the pandemic, the Taiwanese government swiftly responded by launching an Online Public Exhibition Template to help Taiwanese companies easily exhibit online. Taiwan also held 280 online business meetings, serving more than 7,000 domestic and foreign companies in the past 2 years alone.

Looking into 2023 and beyond, Simon Wang, President & CEO of the Taiwan External Trade Development Council (TAITRA), expressed positivity and excitement for the prospects of MICE events in Taiwan. Taiwan will be expecting more than 500 business events, including international conferences and corporate meetings to be held in Taiwan next year. It is estimated there will be around 390 thousand business travelers, generating economic benefits of around USD800 million, for an anticipated total value of USD2 billion for the Taiwan MICE industry.

Through the press conference, Taiwan sincerely ‘Opened its Arms’ to welcome the world. A thriving and vibrant destination with easy accessibility, MICE venues ideal for all types off business events, and tailor-made services—Taiwan is truly a prime destination choice for all the world to discover.

Images

You might also be interested in…

2024/03/14

Lighting Up Taichung International Convention and Exhibition Center and the Green Museumbrary

The 2024 Central Taiwan Lantern Festival will kick off at Taichung Central Park on February 16. In celebration of the Lantern Festival, Director Chen Da-Tian of the Taichung City Government's Construction Bureau will illuminate the Taichung International Convention and Exhibition Center and the Green Museumbrary. The unique appearance of these two buildings will be clearly visible both during the day and at night. As visitors play sports, take walks, or admire the lanterns at Central Park, they can also take in the view of the future landmark of Taichung from afar, take photos, and share them with friends and family.Director Chen explained that the spotlights on the eaves of the exhibition hall at the Taichung International Convention and Exhibition Center accentuate the architectural roof trusses and skyline. From the 76-meter-tall giant dragon main lantern area, visitors can admire the beauty of the exhibition center's magic carpet roof at night. As for the Green Museumbrary, the museum lobby adjacent to the park and the interior lights of the glass curtain wall at the administrative building facing Zhongke Road will also be illuminated, presenting visual transparency and the elegant artistic ambiance of the architecture.According to the Construction Bureau, the Taichung International Convention and Exhibition Center will be able to house 2,360 exhibition booths and a large international conference hall with 2,200 seats. International exhibitions and conferences held at the exhibition center will drive the development of the software, science, and industrial parks in central Taiwan. This will attract domestic and foreign companies to settle there, contributing to Taichung City Government's vision of "Prosperous Taichung, Wonderful Life". On the other hand, the Green Museumbrary, in addition to its distinctive architectural appearance, features the design principles of "innovation, people-oriented, and sharing". The museum and library both adopted co-constructed architecture, integrating various spaces within the buildings to stimulate visitor curiosity for knowledge exploration. The two buildings are independent yet interconnected in terms of shared resources. The Green Museumbrary's world-class architecture aims to inspire artistic readership and cultural dreams of Taichung's citizens.Source: Yahoo News https://tw.news.yahoo.com/%E5%8F%B0%E4%B8%AD%E5%9C%8B%E9%9A%9B%E6%9C%83%E5%B1%95%E4%B8%AD%E5%BF%83-%E7%B6%A0%E7%BE%8E%E5%9C%96%E9%BD%8A%E9%BB%9E%E7%87%88-102644411.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACoGFpB2Nxncu5iypuwsgLM-hvRSKcXiYpIfcFtGC64p4PE0jnFQbEyWgoDRzMqUXlPGAY4yS5O7hoOsaYJ2p9GWOepQKj0myM89hTQyWT2RbCsg5tH8NBRNDdR-96VVLBq-byUevxt7nyGWUIe5pspwXhp_iV9XpFbdzQX8Rk_K

2024/03/04

"The 2024 UFI Marketing Award," organized by The Global Association of the Exhibition Industry (UFI), is now open to applications!

The UFI Marketing Award is organized by UFI to promote the development of the global exhibition industry, share marketing knowledge, and promote outstanding cases. The application is open to all companies from the exhibition industry (organisers, venues, service providers, associations), whether they are UFI members or not. Application to UFI Awards is free of charge.The theme of this year’s UFI Marketing Awards is: “Data-Driven Revenue – The Secret Ingredient for Venues and Event Organizers”. The finalists and winners will be promoted on www.ufi.org and will gain significant press coverage in major international tradeshow publications, including UFI Info. In addition, thewinner will receive one complimentary registration to join the UFI Global Congress 2024, where they will present their winning entry.The deadline for application is March 13, 2024.Participants must submit 4 pages (maximum) of entry information in English, including company name, background introduction, general objectives, detailed description, results achieved, and conclusion, etc. The application should be submitted directly to marketingaward@ufi.org.For more information, please refer to: www.ufi.org/award/the-2024-ufi-marketing-award/ , or contact UFI: Anna Lawrence, Liaison of the UFI Working Group (anna@ufi.org).

Exhibition

2024/02/22

20th Taiwan International Orchid Show and 23rd World Orchid Conference Kick Off in Tainan on February 24

The 20th Taiwan International Orchid Show and the 23rd World Orchid Conference will take place concurrently from February 24 to March 10 at the Taiwan Orchid Technology Park (formerly the Taiwan Orchid Biotechnology Park) under the Agricultural Technology Park Administration Center, Ministry of Agriculture and International Convention Center Tainan. This marks the first time that the two major orchid events will be held at the same time in Tainan. Coupled with the Taiwan Lantern Festival held during the same period, the city welcomes all visitors to Tainan to appreciate orchids during the day and lanterns at night.Huang Wei-Che expressed that this year's Orchid Show is a combination of two of the world's three major orchid events, marking a historic milestone in the Taiwan International Orchid Show's chronicle. He expressed gratitude to the Ministry of Agriculture, the Agriculture and Food Agency, as well as the International Trade Administration, the Ministry of Economic Affairs, the Taiwan Orchid Growers Association, and the Taiwan External Trade Development Council for their strong support and collaboration, which made this achievement possible.Huang Wei-Che further pointed out that orchid growers in Tainan have transcended traditional industry frameworks, integrating elements of art, lifestyle aesthetics, and even smart technology, continuously innovating and evolving. This year's show coincides with the 400th anniversary of Tainan, and the 2024 Taiwan Lantern Festival is also being held in Tainan. Visitors are welcome to come during the day to admire the orchids at the Orchid Biotechnology Park in Hou Bi and ICC Tainan. In the evening, they can head to the Yanshui Yuejin Harbor Lantern Festival and the 2024 Taiwan Lantern Festival. This diverse itinerary will enable visitors to immerse in the beauty of Tainan.Deputy Director-General of the Agriculture and Food Agency, Yao Chih-Wang, stated that the annual production value of orchids in Taiwan exceeds NT$7 billion, with exports accounting for 90%. Orchids are one of Taiwan's important export floricultural products. With two major orchid shows held concurrently in Tainan, it is hoped to attract orchid enthusiasts from around the world to Taiwan, especially to Tainan. The Ministry of Agriculture will continue to partner with Tainan City Government to expand global sales channels for orchids and foster the industry's thriving development.According to Tainan City Government, after 12 years of active efforts, the Taiwan International Orchid Show finally partnered with the World Orchid Conference, known as the "Olympics of the Orchid World". Based on the 400th anniversary of Tainan City, the combination of elements of culture, craftsmanship, rituals, festivals, myths, cuisine, and architecture form to create a joyful atmosphere of "Vibrant Tainan". The World Orchid Conference will cover diverse aspects such as orchid conservation, history, culture, academic research, and practical applications.Source: Money UND https://money.udn.com/money/story/5635/7773411?from=edn_search_result

Exhibition