With the reopening of Taiwan’s borders, in order to encourage the MICE industry to organize or strengthen “new exhibitions” in Taiwan, and also to enhance the international reputation of Taiwan’s exhibition industry, the Ministry of Economic Affairs (MOEA) has increased its subsidy funding per single project to NT$2 million next year, which is NT$400,000 to 500,000 higher than before.
After the outbreak of the Covid19 pandemic in 2020, the MICE industry suffered heavy losses due to the border closure. The Bureau of Foreign Trade, MOEA, continues to entrust the Taiwan External Trade Development Council(TAITRA) to implement the “Counseling MICE industry to hold new exhibitions in Taiwan”program. The Bureau pointed out that next year’s total funding of $10.8 million is less than this year, mainly in consideration of the reopening of the boarder, so international buyers can enter our country normally. The funding has returned to the previous level, but the grant ceiling for a single case has been increased from NT$1.5 million or NT$1.6 million to a maximum of NT$2 million. According to the Bureau, the conditions of the exhibition to be applied for must be held in the next year, and the exhibition has been held in Taiwan for less than five sessions only, and the number of subsidies received cannot exceed three times.
The Bureau explained that since new exhibitions are usually small in scale or have been held once or twice with good results, they can be applied for again. There are no special restrictions on the type of exhibition, including physical exhibitions, or a combination of physical and online exhibitions.
In addition, because we also want to improve the international reputation of our exhibition industry, the number of participating countries and regions is also regulated. If the exhibition is co-organized with TAITRA, the number of foreign exhibitors must be at least 5% of the total number of exhibitors, or come from more than 5 countries. To maximize the benefits of our resources, we limit the number of applications to a maximum of two for the same applicant. If they received other grants, such as next year’s program, they would have to choose one to give up.
The funds can be used for venue rental, public area set-up, printing costs, shipping costs, website development costs for online exhibitions, and international promotional videos production.
The application date was only until the end of November, the Bureau said. Because the application for the new exhibition program has been in place for many years, exhibitors are familiar with the relevant rules, the number of applications in the past are more than the number accepted, the type of exhibition is not limited, there have been industrial, cultural, and artistic types, as long as they meet the specifications, they can apply.
As for the impact of the epidemic, MOEA will provide $NT1.1 million to $NT2 million for local exhibitions, and $NT2.2 million to $NT5 million for international exhibitions this year. The application for economic relief packages has been closed and is being finalized. Next year, due to the reopening of the border, there will be no further relief package for the time being.
Source: Liberty Times
To promote digital transformation of the MICE industry, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has promoted the "EXPO-TECH Digital Exhibition Pilot Project" and conducted demonstrations at the Taiwan Hardware Show and Kaohsiung Food Show in October this year. By demonstrating a variety of digital exhibition solutions, it has helped professional exhibition organizers (PEO) move towards digitalization and green transformation.This year, TITA has expanded its cooperation with domestic technological companies by introducing new forms of digital exhibition technology to events, which has provided participants with a new exhibition experience. For example, utilizing low-carbon and low-power full color e-paper technology to create an "Energy-efficient Digital Poster", and implementing reusable "electronic identification cards" and "digital exhibit tags" to foster green exhibition transformation.In addition, through the "XR Interactive Experience Zone" at the Kaohsiung Food Show, visitors were able to appreciate the sustainable management philosophy of the Kaohsiung Yungan Fishermen's Association from the production site to the table, which gained high recognition from partners. These 2 exhibitions presented 6 exhibition technologies that achieved fruitful results and induced many MICE industry PEOs to anticipate more business opportunities in the future.
Greentopia: Sustainable MICE City, a 2022 online campaign held by the International Trade Administration(TITA), MOEA through the MEET TAIWAN program, won in the Green Event category of the 2023 Eventex Awards, demonstrating global recognition of Taiwan's achievements in promoting sustainable MICE events.The 2023 Eventex Awards are organized by Eventex, an internationally acknowledged event marketing organization composed of global marketing professionals. The Awards recognize the world's most outstanding, and innovative international marketing and experience events.The awards are divided into six major categories: Event, Brand, Marketing, Virtual Event, Technology and Supplier. There were 761 applications from 49 countries, which is the most number of applications in the Awards' history.Greentopia is an innovative online multinational campaign held by the International Trade Administrationin 2022 for marketing and promoting Taiwan’s sustainable MICE events. It combined core concepts such as the UN’s Sustainable Development Goals and carbon neutrality, soliciting creative sustainable MICE event proposals from all over the world. 1,012 proposals from 21 countries were received. The awards ceremony implemented many carbon reduction measures, such as e-check-in, an LED stage board, and digital promotion materials rather than paper handouts. The campaign was novel and fresh, utilizing digital technology to reduce environmental burden, winning unanimous praise from the jury.Greentopia's goal succeeded by having a professional jury select five outstanding winners from Japan, Philippines, Singapore, Taiwan and Vietnam. Each winner can use the prize money to organize a MICE event in Taiwan that will fulfill their proposal’s content and promote sustainable MICE events.One of the winners, the Singaporean team, already visited Taiwan this past May to implement the content of their proposal. For the first time, senior executives expatriated in various countries were invited to Taiwan for a Sustainable Leadership in the Asia-Pacific Summit. The main theme focused on corporate sustainability issues. The Summit provided participants with a platform for brainstorming, knowledge transfer and interactive exchanges, while a number of green environmental protection practices (such as paperless, encouraging the use of public transportation, and more) were applied. During the second half of this year, the other four award-winning teams are actively planning to come to Taiwan to hold their MICE events.The TITA stated it will continue to promote the sustainable development of the MICE industry and strengthen the marketing of Taiwan's sustainable MICE brand image to attract business people from all over the world to come to Taiwan to participate in and hold MICE events. Taiwan aims to be a prime destination for global MICE events, creating more business opportunities and driving industry, economic and trade development to the next level.Source: Ministry of Economic Affairs
The 2023 COMPUTEX successfully concluded today, the first physical exhibition after the border was opened, attracting a huge crowd of visitors. During the 4-day show, 47,594 professionals from 150 countries, a 12% increase compared to before the pandemic in 2019. The top ten countries/region of visitors were Japan, the United States, Korea, China, Thailand, Hong Kong, Vietnam, India, the Philippines, and Indonesia. COMPUTEX 2023 took "Together we create " as its call, successfully re-gathered the abundant energy of the global technology ecosystem after the pandemic, and worked with leading technology companies and startups in Taiwan and globally to promote a super-smart technology life.Aiming at Smart, High-Performance Computing, AI Empowerment Opens up Infinite PossibilitiesHigh-performance computing is booming with the continuous expansion of AI applications and the support of 5G technology. According to the forecast of Research and Markets, the global AI-driven high-performance computing market will reach 37.4 billion US dollars in 2028. This year's COMPUTEX is closely related to smart AI and high-performance computing. Exhibitors presented high-performance computing products and solutions, and the forum and activities also demonstrated the potential of high-performance computing and applications.Jensen Huang, founder and CEO of NVIDIA, the top AI computing company, took the lead in the COMPUTEX Keynote the day before the exhibition. He showed the AI chip H100 and the world's first accelerated computing processor, Grace HOPPER. He revealed that whoever has the "computing power" will grasp the future AI trend. The fact that any device will be able to perform AI calculations in the future will completely change the way of human communication and interaction and even the way of life.GIGABYTE also took "Future of Computing" as the exhibition theme, showcasing innovative industry applications such as AI/HPC super chip servers, advanced data centers, industrial computers and IoT, and green computer rooms. Realtek, a global network chip manufacturer, showcased products, including the AI computing USB camera chip RTS5863, which has a built-in self-developed edge computing machine vision engine. TWS, a subsidiary of ASUS, combined with Taiwania 2 supercomputer, released Taiwan's first traditional Chinese version of the enterprise language model, FFM, and an enterprise-level high-security generative formula AI solution, AI Foundry Service (AFS).Technology Giants Spoke on the Industry's Futuristic TrendsThe highlight of the show—the COMPUTEX Keynote, focused on the trend of high-performance computing, including six industry leaders from NVIDIA, Qualcomm, NXP, Acer, Supermicro, and Arm, who came to COMPUTEX to talk about cross-generation technological innovation and industry hot topics. NVIDIA shared that accelerated computing and how AI symbolized the reshaping of computing power, and humanity is at the turning point of a new era of computing. Qualcomm emphasized that hybrid AI combining edge computing and cloud computing will be a new type of AI in the future. NXP focused on cloud computing, generative AI, big data, machine learning, and other technology. Supermicro indicated that the application of AI is increasing, and the demand for high-end AI design servers is also rising; Arm pointed out that the current growth of computing requirements has exceeded the industry's imagination.Acer Chairman and CEO Jason Chen demonstrated the application of AI in multiple aspects, such as healthcare, transportation, and new energy. Acer also cooperated with TAITRA to launch the Earth Mission APP. As a result, the number of downloads during the exhibition reached 3000, and COMPUTEX will plant trees in the Amazon rainforest through the non-profit organization One Tree Planted. In addition, the COMPUTEX Forum, held simultaneously during the exhibition, focused on metaverse, semiconductors, and sustainable development. It gathered senior executives and expert representatives from Taiwan and globally to share future insights on the industry.InnoVEX Builds a New Global Village and Senior Venture Capitalists Praise Resource IntegrationInnoVEX, a global startup matching platform, gathered nearly 400 participating teams from 22 countries this year, bringing together creative minds and venture capital funds worldwide and attracting 23,726 visitors. Among the activities, winning the InnoVEX 2023 Pitch Contest was the goal of the startup teams. In the end, the Blumind team of Canada won the first prize with an analog semiconductor architecture.Tom Vanhoutte, CEO of Belgian venture capital, imec.Xpand, pointed out, “ InnoVEX and COMPUTEX are an interesting integration. Visitors not only get in touch with mature manufacturers who have been working on the manufacturing side for a long time but also witness the creative energy of the startup teams. Moreover, the powerful technological ecological chain of COMPUTEX is more conducive to establishing industry contacts in a short period of time and promotes more possibilities for future cooperation.”During the show, a variety of activities took place at COMPUTEX. The COMPUTEX procurement meetings matched 141 heavyweight buyers from 37 countries in 448 sessions. The guided tour was led by industry KOLs such as technology expert Dr. J Class, Afra, Aotter Girls, and more, to unbox the exhibition, bringing new perspectives on technology from different angles. The CPX on Air provided up-to-the-minute and complete coverage of events and trends during the show, serving online audiences who couldn’t visit the exhibition venue in person.