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Taiwan's TITA Wins the 2023 UFI Industry Partners Award

2023/07/15
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The Global Association of the Exhibition Industry (UFI) announced the results of their 2023 Industry Partners Awards on July 13, and the EXPO-TECH Digital Exhibition Pilot Project promoted by TITA, MOEA is its recipient. Taiwan's International Trade Administration(TITA) was invited to participate in the UFI Global Congress in Las Vegas, USA, this upcoming November, to share with the global exhibition industry Taiwan's success with integrating R&D resources and technology capacity, plus the experience and measures of promoting digital exhibition services.

The MOEA pointed out that UFI was established in 1925 and is headquartered in Paris, France. It has 803 member organizations from 86 countries/regions, making it the most representative international MICE organization. UFI organizes six award competitions every year: human resources, digital innovations, industry partners, marketing, operation services and sustainable developments, which are recognized as high achievements among global exhibition industries. Among the six contests, Industry Partners recognizes innovative concepts, creative events or original projects that contribute to the success of an exhibition.

The EXPO-TECH Digital Exhibition Pilot Project has been in operation since 2022. It connects digital R&D institutes, conference and exhibition centers, exhibition organizers and MICE technical suppliers to form an ecosystem to introduce new digital technologies in MICE events that have commercial value. Through the use of 5G deployment applications, AI bilateral real-time translations, and 3D crowd flow hotspot detection technology, a brand new exhibition experience can be provided to exhibitors and visitors, said the MOEA.

Recognition as UFI’s Industry Partners Award recipient demonstrates that the MOEA's approach to combine MICE ecosystem partners for industry transformation and upgrading is recognized by the international community, said TITA. Digital and green transformations are current global MICE industry development trends. The TITA will continually and actively promote innovative measures, leading Taiwan's MICE industry to explore new operation models with more commercial value, enhancing Taiwan's resilience and MICE industry potential, and assisting industry partners with moving toward the goal of digital transformation, green MICE.

Source: Economic Daily News

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