Organized by the International Trade Administration, Ministry of Economic Affairs, the MEET TAIWAN program, aimed at promoting the development of Taiwan's exhibition industry, has once again achieved international recognition by winning the 2023 Asia's Best Convention & Visitor Bureau at the prestigious Stella Awards. It is the third consecutive year that Taiwan has been awarded the honor. Additionally, Taiwan was honored as Asia's Best Exhibition City. The award ceremony took place on August 16 at the Marina Bay Sands Expo & Convention Centre in Singapore.
The Stella Awards, organized by M&C Asia of the Singaporean Northstar Meetings Group's, honors the best of Asia's MICE industry, including exhibition bureaus, convention centers, and convention cities. The awards are determined through votes from global clients and industry professionals. For the third consecutive year, Taiwan has been named Asia's Best Convention & Visitor Bureau and was also recognized as Asia's Best Exhibition Destination, demonstrating high international regard for Taiwan's exhibition industry.
In the post-pandemic era, the global exhibition industry is experiencing accelerated recovery and enhanced international exchanges. To remain competitive and attract international clients and opportunities, the International Trade Administration (TITA) has been upgrading exhibition venues and enhancing professional services. For instance, establishing the Kaohsiung Exhibition Center as Taiwan's first national smart venue with a dedicated 5G network, opening the International Convention Center Tainan in April last year, and accelerating completion of the Taoyuan International Exhibition Center—all contribute to shaping a complete north-to-south exhibition corridor in Taiwan, promoting the development of the exhibition industry.
Furthermore, the TITA continues to assist exhibition industry practitioners with adopting digital technologies to strengthen their digital capabilities, offering exhibitors and participants a more diverse and enriched digital experience, and expanding the depth and variety of exhibition activities.
In response to global sustainability trends, the TITA has been encouraging the exhibition industry to align with sustainable development goals. This year, by establishing a carbon calculation formula, the Bureau is helping industry practitioners assess their carbon reduction capabilities and encouraging energy-saving and carbon reduction efforts. These endeavors are concrete steps towards implementing the Taiwan MICE Sustainable White Paper released last year. Additionally, the Bureau's support in obtaining ISO international certifications and organizing sustainable exhibition awards demonstrates Taiwan's commitment to transitioning its exhibition industry towards carbon reduction and achieving net-zero goals.
This year, Taiwan is receiving a series of positive news for its exhibition industry. The EXPO-TECH Digital Exhibition Navigator Program launched by the TITA was awarded a 2023 Industry Partner Award by the Global Association of the Exhibition Industry (UFI) in July. The GREENTOPIA Sustainable MICE City initiative organized by MEET TAIWAN was also honored with a Best Sustainable Event Award by the international event marketing organization Eventex in June.
Source: International Trade Administration, MOEA
MEET TAIWAN, organized by the International Trade Administration, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), hosted the MEET TAIWAN Festival Global Launch Event on September 7, 2023. The launch marks the start of an interconnected series of business events scheduled both domestically and overseas throughout the month of September. Nearly a hundred prominent figures from Taiwan's business event industry attended the launch event, demonstrating Taiwan's thriving business event sector prospects.One year after Taiwan reopened its border, the Festival showcased Taiwan's business event industry resilience and ingenuity, notably the return of international buyers and financial inflow during major business events. In 2023, MEET TAIWAN reshaped its brand image with the MEET TAIWAN Open Arms campaign. Mr. Chun Hsiao, economic counselor of the International Trade Administration, said during the launch, "We would like to extend our friendliness to global MICE partners and look forward to all of you coming to Taiwan to experience our excellent environment, cozy services and diverse culture."Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together.Simon Wang, President & CEO of TAITRA, highlighted, "The MEET TAIWAN Festival celebrates business events according to business event DNA. The DNA concept contains four components: international, interaction, knowledge and future—each respectively represents inviting international business events to Taiwan, facilitating interaction between domestic and global industry players, knowledge sharing at the Asian MICE Forum, and collaborating with industry stakeholders to promote Taiwan business event industry abroad and to strive for future business opportunities."In the fiercely competitive global business event market, MEET TAIWAN consistently sets Taiwan's business event industry apart through innovative marketing strategies. For the first time, the original theme song "MEET TAIWAN Open Arms" was released, accompanied by an upbeat music video to creatively promote some of Taiwan's business event industry attributes to the world.（https://youtu.be/sXyVS1ymjaY） Moreover, the newly introduced mascot, PaQ, made its first surprise appearance at the launch event. PaQ's name is derived from the Taiwanese pronunciation of "open”, and the mascot will make periodic appearances at future business events. PaQ also carries a sustainability mission: For every embrace it receives, one unit of the Sustainable Fund is accumulated. During the Global Launch Event, Simon Wang made a clarion call to implement sustainability with PaQ's first embrace, turning sustainability into tangible actions within business events.The International Trade Administration leads MEET TAIWAN in collaborations with industry stakeholders to solidify a presence within the global business events market. Taiwan boasts robust business event industry infrastructure, including an exclusive 5G network-enabled intelligent venue (Kaohsiung Exhibition Center), the culturally enriched and sustainably green International Convention Center Tainan, and the upcoming “Taiwan business events Corridor” with the Taoyuan Convention and Exhibition Center scheduled for completion next year.Additionally, Taiwan makes great efforts to extend software enhancement. The Expo-Tech Program, announced by the International Trade Administration, won an Industry Partners Award from the Global Association of the Exhibition Industry (UFI) in 2023, highlighting the synergistic coordination between business events and technology. With software and hardware expansion support, Taiwan's business events will not only appear during the MEET TAIWAN Festival, they will continue to thrive, ushering in a new wave of business opportunities.▲ MEET TAIWAN Fesitval Global Launch Event announced the official start of MEET TAIWAN Festival.▲ MEET TAIWAN Open Arms to welcome business event come to Taiwan▲ Simon Wang, President & CEO of TAITRA, highlighted: “ The MEET TAIWAN Festival celebrates business events according to business event DNA.”▲ The MEET TAIWAN mascot PaQ, named after the Taiwanese word for hand open, will join the international promotion of Taiwan's business event industry▲ PaQ carries a sustainability mission! For every embrace it receives, one unit of the Taiwan MICE Sustainable Fund is accumulated.▲ Mr. Chun Hsiao, economic counsellor of the International Trade Administration, said during the launch, "Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together."▲ MEET TAIWAN invited Vocal Asia,a local A Cappella group from Taiwan, composed and performed the theme song live
The 2023 Asian MICE Forum (AMF) is returning to a physical format this September. Organized by the International Trade Administration, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council, this year's AMF will revolve around collaboration. The Forum explores conference management, destination marketing, business leisure travel, and future trends in exhibitions from the perspective of key players in the MICE industry. The theme of the 2023 Forum is Together We Can, signifying the collaborative effort of MICE industry partners to overcome challenges and facilitate cross-industry and cross-border resurgence after the pandemic.The International Trade Administration invited experts from MICE sectors in Japan, Singapore, Thailand, and Taiwan to gather at the Taipei International Convention Center (TICC) and provide global perspectives through keynote speeches and panel discussions. The panel discussion on The Power of Collaboration will feature insights from former presidents of well-known PCOs and the World PCO Alliance (WPCOA), sharing how associations, governments, and organizations collaborate to promote the industry and address challenges posed by the pandemic. With the rising awareness of sustainability, the 2022 GREENTOPIA Sustainable MICE City initiative under the MEET TAIWAN program garnered recognition by integrating international marketing efforts that promote Taiwan's sustainable MICE industry by upholding United Nations Sustainable Development Goals (SDGs) and carbon neutrality. The initiative was honored as the Best Sustainable Event at the 2023 Eventex Awards and will be featured at this year's AMF. Additionally, the Thailand Convention and Exhibition Bureau will share on the growth of bleisure (business leisure travel) prompted by the pandemic as Thailand has been actively promoting the bleisure tourism industry.After a 55-year gap, Osaka, Japan, is set to host the World Expo in 2025, a major international event following the Tokyo Olympics. The AMF has invited a representative from the Osaka Convention Promotion Office to share insights on innovative destination marketing that combines the Expo with concepts of innovation, environmental protection, and sustainability, which is expected to lead to further discussions. In addition, in light of the dominance of virtual exhibitions driven by digital transformation, renowned event technology company Cvent will share insights into future exhibition trends and the post-pandemic model of hybrid events. The concluding session of the Forum, the Inter-generational Dialogue on MICE, will engage prominent domestic exhibition companies in discussions about innovation, talent development, and sustainable growth. This inter-generational exchange is expected to spark new insights and ideas.Source: Taiwan External Trade Development Council
The SDGs Asia Exhibition was hosted by the Taiwan Institute for Sustainable Energy (TAISE) with the National Council for Sustainable Development of the Executive Yuan and the Alliance for Sustainable Development Goals (A‧SDGs) as co-organizers. The opening ceremony was launched in conjunction with the 2023 Asia-Pacific Sustainability Action Awards ceremony, where top sustainable leaders from various sectors and both public and private entities who are dedicated to realizing the United Nations Sustainable Development Goals gathered, showcasing Taiwan's vibrant sustainability capacity.Premier Chen Chien-Jen attended the opening ceremony and presented awards to recipients, affirming the efforts of all winners and exhibitors in enhancing Taiwan's sustainable future and actively aligning with the international community. He emphasized that Taiwan President Tsai announced the national goal of achieving net-zero emissions by 2050, and the government has subsequently established policies, regulations, and organizational adjustments. Alongside the enactment of the Climate Change Adaption Act earlier this year, the Executive Yuan also approved the Net-Zero Emissions Roadmap and Net-Zero Technology Plan. The Environmental Protection Administration will be restructured into the Ministry of Environment next month, and the Taiwan Stock Exchange will establish the Taiwan Carbon Solution Exchange. While achieving net-zero emissions is a formidable task, it is firmly believed that with the collective engagement of the government, businesses, and citizens, it can be realized, creating a brighter future for generations to come.In alignment with the national goal and pathway towards net-zero emissions by 2050, this year's exhibition centered around the theme, Towards a Net Zero Future. It encompassed seven major zones that presented the implementation status of national sustainability goals and efforts across public and private sectors. The policy and city zones, central ministries and nine municipalities and counties—Taipei, New Taipei, Taoyuan, Taichung, Tainan, Kaohsiung, Hsinchu County, Chiayi City, and Yunlin County—all actively conveyed policy content through various creative means. The energy, corporations, living, education, and NGO zones corresponded to the government's four transition strategies in the fields of energy, industry, life, and society.This year, the Asia-Pacific Sustainability Action Awards received 79 and 321 submissions respectively, totaling 400 proposals. Following rigorous evaluation by over a hundred scholars, experts, and eminent members of society, 68 and 279 exceptional action plans were selected from the outstanding initiatives received. In the category of Livable and Sustainable City Award, Kaohsiung City, Taichung City, and Taipei City were each awarded Outstanding City, while New Taipei City and Tainan City were recognized as Excellence City.Source: Economic Daily News