The 2023 Asian MICE Forum (AMF) is returning to a physical format this September. Organized by the International Trade Administration, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council, this year's AMF will revolve around collaboration. The Forum explores conference management, destination marketing, business leisure travel, and future trends in exhibitions from the perspective of key players in the MICE industry. The theme of the 2023 Forum is Together We Can, signifying the collaborative effort of MICE industry partners to overcome challenges and facilitate cross-industry and cross-border resurgence after the pandemic.
The International Trade Administration invited experts from MICE sectors in Japan, Singapore, Thailand, and Taiwan to gather at the Taipei International Convention Center (TICC) and provide global perspectives through keynote speeches and panel discussions. The panel discussion on The Power of Collaboration will feature insights from former presidents of well-known PCOs and the World PCO Alliance (WPCOA), sharing how associations, governments, and organizations collaborate to promote the industry and address challenges posed by the pandemic. With the rising awareness of sustainability, the 2022 GREENTOPIA Sustainable MICE City initiative under the MEET TAIWAN program garnered recognition by integrating international marketing efforts that promote Taiwan's sustainable MICE industry by upholding United Nations Sustainable Development Goals (SDGs) and carbon neutrality. The initiative was honored as the Best Sustainable Event at the 2023 Eventex Awards and will be featured at this year's AMF. Additionally, the Thailand Convention and Exhibition Bureau will share on the growth of bleisure (business leisure travel) prompted by the pandemic as Thailand has been actively promoting the bleisure tourism industry.
After a 55-year gap, Osaka, Japan, is set to host the World Expo in 2025, a major international event following the Tokyo Olympics. The AMF has invited a representative from the Osaka Convention Promotion Office to share insights on innovative destination marketing that combines the Expo with concepts of innovation, environmental protection, and sustainability, which is expected to lead to further discussions. In addition, in light of the dominance of virtual exhibitions driven by digital transformation, renowned event technology company Cvent will share insights into future exhibition trends and the post-pandemic model of hybrid events. The concluding session of the Forum, the Inter-generational Dialogue on MICE, will engage prominent domestic exhibition companies in discussions about innovation, talent development, and sustainable growth. This inter-generational exchange is expected to spark new insights and ideas.
Source: Taiwan External Trade Development Council
To promote digital transformation of the MICE industry, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has promoted the "EXPO-TECH Digital Exhibition Pilot Project" and conducted demonstrations at the Taiwan Hardware Show and Kaohsiung Food Show in October this year. By demonstrating a variety of digital exhibition solutions, it has helped professional exhibition organizers (PEO) move towards digitalization and green transformation.This year, TITA has expanded its cooperation with domestic technological companies by introducing new forms of digital exhibition technology to events, which has provided participants with a new exhibition experience. For example, utilizing low-carbon and low-power full color e-paper technology to create an "Energy-efficient Digital Poster", and implementing reusable "electronic identification cards" and "digital exhibit tags" to foster green exhibition transformation.In addition, through the "XR Interactive Experience Zone" at the Kaohsiung Food Show, visitors were able to appreciate the sustainable management philosophy of the Kaohsiung Yungan Fishermen's Association from the production site to the table, which gained high recognition from partners. These 2 exhibitions presented 6 exhibition technologies that achieved fruitful results and induced many MICE industry PEOs to anticipate more business opportunities in the future.
The Taipei International Convention Center recently obtained the GBAC STAR™ Facility Accreditation. GBAC is a division of ISSA, the worldwide cleaning industry association that introduced the latest hygiene standards certification for responding to biohazard crisis in facilities such as airports, train stations, hotels, public places, and exhibition halls following the global spread of the COVID-19 pandemic.Currently, around 1,700 GBAC STAR™ accreditations have been issued worldwide. This accreditation signifies Taipei International Convention Center's commitment to elevating and meeting the high standards of international health and safety control, providing a secure and high-quality conference venue. The TICC is the first conference venue in Taiwan that has achieved GBAC STAR™ certification. Other venues in Taiwan that have obtained this accreditation include the Kaohsiung Exhibition Center and the Grand Hyatt Hotel.