TITA leads digital transformation of the MICE industry and achieves fruitful results

To promote digital transformation of the MICE industry, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has promoted the "EXPO-TECH Digital Exhibition Pilot Project" and conducted demonstrations at the Taiwan Hardware Show and Kaohsiung Food Show in October this year. By demonstrating a variety of digital exhibition solutions, it has helped professional exhibition organizers (PEO) move towards digitalization and green transformation.This year, TITA has expanded its cooperation with domestic technological companies by introducing new forms of digital exhibition technology to events, which has provided participants with a new exhibition experience. For example, utilizing low-carbon and low-power full color e-paper technology to create an "Energy-efficient Digital Poster", and implementing reusable "electronic identification cards" and "digital exhibit tags" to foster green exhibition transformation.In addition, through the "XR Interactive Experience Zone" at the Kaohsiung Food Show, visitors were able to appreciate the sustainable management philosophy of the Kaohsiung Yungan Fishermen's Association from the production site to the table, which gained high recognition from partners. These 2 exhibitions presented 6 exhibition technologies that achieved fruitful results and induced many MICE industry PEOs to anticipate more business opportunities in the future.

2024 World Indigenous Tourism Summit in Taiwan

MEET TAIWAN Festival Unveils to Innovatively Showcase Taiwan's business event Industry

MEET TAIWAN, organized by the International Trade Administration, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), hosted the MEET TAIWAN Festival Global Launch Event on September 7, 2023. The launch marks the start of an interconnected series of business events scheduled both domestically and overseas throughout the month of September. Nearly a hundred prominent figures from Taiwan's business event industry attended the launch event, demonstrating Taiwan's thriving business event sector prospects.One year after Taiwan reopened its border, the Festival showcased Taiwan's business event industry resilience and ingenuity, notably the return of international buyers and financial inflow during major business events. In 2023, MEET TAIWAN reshaped its brand image with the MEET TAIWAN Open Arms campaign. Mr. Chun Hsiao, economic counselor of the International Trade Administration, said during the launch, "We would like to extend our friendliness to global MICE partners and look forward to all of you coming to Taiwan to experience our excellent environment, cozy services and diverse culture."Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together.Simon Wang, President & CEO of TAITRA, highlighted, "The MEET TAIWAN Festival celebrates business events according to business event DNA. The DNA concept contains four components: international, interaction, knowledge and future—each respectively represents inviting international business events to Taiwan, facilitating interaction between domestic and global industry players, knowledge sharing at the Asian MICE Forum, and collaborating with industry stakeholders to promote Taiwan business event industry abroad and to strive for future business opportunities."In the fiercely competitive global business event market, MEET TAIWAN consistently sets Taiwan's business event industry apart through innovative marketing strategies. For the first time, the original theme song "MEET TAIWAN Open Arms" was released, accompanied by an upbeat music video to creatively promote some of Taiwan's business event industry attributes to the world.（https://youtu.be/sXyVS1ymjaY） Moreover, the newly introduced mascot, PaQ, made its first surprise appearance at the launch event. PaQ's name is derived from the Taiwanese pronunciation of "open”, and the mascot will make periodic appearances at future business events. PaQ also carries a sustainability mission: For every embrace it receives, one unit of the Sustainable Fund is accumulated. During the Global Launch Event, Simon Wang made a clarion call to implement sustainability with PaQ's first embrace, turning sustainability into tangible actions within business events.The International Trade Administration leads MEET TAIWAN in collaborations with industry stakeholders to solidify a presence within the global business events market. Taiwan boasts robust business event industry infrastructure, including an exclusive 5G network-enabled intelligent venue (Kaohsiung Exhibition Center), the culturally enriched and sustainably green International Convention Center Tainan, and the upcoming “Taiwan business events Corridor” with the Taoyuan Convention and Exhibition Center scheduled for completion next year.Additionally, Taiwan makes great efforts to extend software enhancement. The Expo-Tech Program, announced by the International Trade Administration, won an Industry Partners Award from the Global Association of the Exhibition Industry (UFI) in 2023, highlighting the synergistic coordination between business events and technology. With software and hardware expansion support, Taiwan's business events will not only appear during the MEET TAIWAN Festival, they will continue to thrive, ushering in a new wave of business opportunities.▲ MEET TAIWAN Fesitval Global Launch Event announced the official start of MEET TAIWAN Festival.▲ MEET TAIWAN Open Arms to welcome business event come to Taiwan▲ Simon Wang, President & CEO of TAITRA, highlighted: “ The MEET TAIWAN Festival celebrates business events according to business event DNA.”▲ The MEET TAIWAN mascot PaQ, named after the Taiwanese word for hand open, will join the international promotion of Taiwan's business event industry▲ PaQ carries a sustainability mission! For every embrace it receives, one unit of the Taiwan MICE Sustainable Fund is accumulated.▲ Mr. Chun Hsiao, economic counsellor of the International Trade Administration, said during the launch, "Taiwan not only welcomes everyone with open arms, it also invites foreign business people to keep an open mind, have an open imagination, and stay open to possibilities, creating infinite possibilities, together."▲ MEET TAIWAN invited Vocal Asia,a local A Cappella group from Taiwan, composed and performed the theme song live