To promote digital transformation of the MICE industry, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has promoted the "EXPO-TECH Digital Exhibition Pilot Project" and conducted demonstrations at the Taiwan Hardware Show and Kaohsiung Food Show in October this year. By demonstrating a variety of digital exhibition solutions, it has helped professional exhibition organizers (PEO) move towards digitalization and green transformation.This year, TITA has expanded its cooperation with domestic technological companies by introducing new forms of digital exhibition technology to events, which has provided participants with a new exhibition experience. For example, utilizing low-carbon and low-power full color e-paper technology to create an "Energy-efficient Digital Poster", and implementing reusable "electronic identification cards" and "digital exhibit tags" to foster green exhibition transformation.In addition, through the "XR Interactive Experience Zone" at the Kaohsiung Food Show, visitors were able to appreciate the sustainable management philosophy of the Kaohsiung Yungan Fishermen's Association from the production site to the table, which gained high recognition from partners. These 2 exhibitions presented 6 exhibition technologies that achieved fruitful results and induced many MICE industry PEOs to anticipate more business opportunities in the future.
The Taipei International Convention Center recently obtained the GBAC STAR™ Facility Accreditation. GBAC is a division of ISSA, the worldwide cleaning industry association that introduced the latest hygiene standards certification for responding to biohazard crisis in facilities such as airports, train stations, hotels, public places, and exhibition halls following the global spread of the COVID-19 pandemic.Currently, around 1,700 GBAC STAR™ accreditations have been issued worldwide. This accreditation signifies Taipei International Convention Center's commitment to elevating and meeting the high standards of international health and safety control, providing a secure and high-quality conference venue. The TICC is the first conference venue in Taiwan that has achieved GBAC STAR™ certification. Other venues in Taiwan that have obtained this accreditation include the Kaohsiung Exhibition Center and the Grand Hyatt Hotel.
Organized by the International Trade Administration, Ministry of Economic Affairs, the MEET TAIWAN program, aimed at promoting the development of Taiwan's exhibition industry, has once again achieved international recognition by winning the 2023 Asia's Best Convention & Visitor Bureau at the prestigious Stella Awards. It is the third consecutive year that Taiwan has been awarded the honor. Additionally, Taiwan was honored as Asia's Best Exhibition City. The award ceremony took place on August 16 at the Marina Bay Sands Expo & Convention Centre in Singapore.The Stella Awards, organized by M&C Asia of the Singaporean Northstar Meetings Group's, honors the best of Asia's MICE industry, including exhibition bureaus, convention centers, and convention cities. The awards are determined through votes from global clients and industry professionals. For the third consecutive year, Taiwan has been named Asia's Best Convention & Visitor Bureau and was also recognized as Asia's Best Exhibition Destination, demonstrating high international regard for Taiwan's exhibition industry.In the post-pandemic era, the global exhibition industry is experiencing accelerated recovery and enhanced international exchanges. To remain competitive and attract international clients and opportunities, the International Trade Administration (TITA) has been upgrading exhibition venues and enhancing professional services. For instance, establishing the Kaohsiung Exhibition Center as Taiwan's first national smart venue with a dedicated 5G network, opening the International Convention Center Tainan in April last year, and accelerating completion of the Taoyuan International Exhibition Center—all contribute to shaping a complete north-to-south exhibition corridor in Taiwan, promoting the development of the exhibition industry.Furthermore, the TITA continues to assist exhibition industry practitioners with adopting digital technologies to strengthen their digital capabilities, offering exhibitors and participants a more diverse and enriched digital experience, and expanding the depth and variety of exhibition activities.In response to global sustainability trends, the TITA has been encouraging the exhibition industry to align with sustainable development goals. This year, by establishing a carbon calculation formula, the Bureau is helping industry practitioners assess their carbon reduction capabilities and encouraging energy-saving and carbon reduction efforts. These endeavors are concrete steps towards implementing the Taiwan MICE Sustainable White Paper released last year. Additionally, the Bureau's support in obtaining ISO international certifications and organizing sustainable exhibition awards demonstrates Taiwan's commitment to transitioning its exhibition industry towards carbon reduction and achieving net-zero goals.This year, Taiwan is receiving a series of positive news for its exhibition industry. The EXPO-TECH Digital Exhibition Navigator Program launched by the TITA was awarded a 2023 Industry Partner Award by the Global Association of the Exhibition Industry (UFI) in July. The GREENTOPIA Sustainable MICE City initiative organized by MEET TAIWAN was also honored with a Best Sustainable Event Award by the international event marketing organization Eventex in June.Source: International Trade Administration, MOEA