To promote digital transformation of the MICE industry, the International Trade Administration (TITA) under the Ministry of Economic Affairs (MOEA) has promoted the "EXPO-TECH Digital Exhibition Pilot Project" and conducted demonstrations at the Taiwan Hardware Show and Kaohsiung Food Show in October this year. By demonstrating a variety of digital exhibition solutions, it has helped professional exhibition organizers (PEO) move towards digitalization and green transformation.

This year, TITA has expanded its cooperation with domestic technological companies by introducing new forms of digital exhibition technology to events, which has provided participants with a new exhibition experience. For example, utilizing low-carbon and low-power full color e-paper technology to create an "Energy-efficient Digital Poster", and implementing reusable "electronic identification cards" and "digital exhibit tags" to foster green exhibition transformation.

In addition, through the "XR Interactive Experience Zone" at the Kaohsiung Food Show, visitors were able to appreciate the sustainable management philosophy of the Kaohsiung Yungan Fishermen's Association from the production site to the table, which gained high recognition from partners. These 2 exhibitions presented 6 exhibition technologies that achieved fruitful results and induced many MICE industry PEOs to anticipate more business opportunities in the future.