Company Profile

The land for the Promisedland was bought from 320 different landowners. That is to say, there are 320 deeds. It took me three years to deal with 320 people separately before the project was finalized. In 1961, when I was eighteen, four partners and I spent NT$1000 to buy a punching machine to start up a business. We broke up a year later because of differing opinions. I started running the business by myself in 1962, and established the Promised Brand three years later. The range of products included portable gas stoves, pots and sinks. In fact, these products commanded 55% of the kitchenware market in Taiwan at that time for 10 consecutive years, and they were the best-selling products on the market. Later I sold the brand to the Cathay Company and bought this piece of land in Hualien with the money gained from the sale of the brand.


The land was not an integral parcel in the beginning. The total area was 250 hectares. I bought the land piece by piece with the money made from sale of the Promised Brand, like making up a jigsaw puzzle. Now in the lobby there is a map that shows how the Promisedland was built. At that time, I discussed and negotiated with the landowners because a vacation paradise that surprises people, fills them with joy and touches them would not have been realized without adequate land. That was my dream, and it has continued for 20 years until today.

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